AppBooster offers cloud-based Mobile Application Management services to businesses, organisations and app developers.
Our services include communication, distribution, configuration, personalisation, provisioning and management of mobile apps.
Mobile Application Management (MAM) describes the deployment and management of in-house and commercially available mobile apps used in business settings on both company-provided and “bring your own” smartphones and tablet computers.
Mobile application management has also been defined as “the strategy and process around developing, securing, deploying, accessing, configuring, updating and removing applications from mobile devices used by the employees.”
The BYOD (”Bring Your Own Device”) phenomenon is a factor behind mobile application management, with personal smartphone and tablet use in business settings.
When an employee brings a personal device into an enterprise setting, MAM enables the IT staff to provision the device, download applications, control access to back-end systems, and “wipe” the device if it is lost, or when its owner leaves the company.
According to Forrester Research, businesses now see mobile as an opportunity to drive innovation across a wide range of business processes. The report states that organizations are broadening their “mobility strategy” beyond mobile device management to “managing a growing number of mobile applications.”